Awhile back Lovely Package tweeted about this innovative design from Puma and I haven't been able to shake it since. You can read all about the reasoning behind changing from the traditional shoebox to the "clever little bag" on their blog. But in case you don't have time to read the whole blog post, read this paragraph:
"With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic."
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